Icelandic group HUGAR makes their Sony Music Masterworks debut today with the release of their newest track “Saga” – available everywhere now. The introductory single from Hugar’s forthcoming album, “Saga” is a sweeping and emotive track that sets the stage for the vast sonic terrain covered by the multitalented artists.
“When we write our music, we are inspired by our environment,” says Hugar of the new track. “Through the window of our studio our surroundings are the snow covered mountains, the sea and the harbour just outside Reykjavík. The title of the song ‘Saga’ is an old Icelandic word meaning story. In a way, this song represents a story. A story that is supposed to challenge the imagination of the listener, there is no limit on imagination.”
Arriving alongside “Saga” is the track’s official music video, which is available to watch here. Directed by Máni Sigfússon, the video is a darkly explorative journey through the wilds of Iceland, complete with cultish imagery and ancient sigil magic. With its hauntingly climactic ending, the visual for “Saga” is the perfect companion to the song’s anthemic conclusion.
Icelandic natives HUGAR – comprised of multitalented instrumentalists and musicians Bergur Þórisson and Pétur Jónsson – have forged a musical lane all their own with a genre-defying sound. Combining a shared passion for music and an impressive resume working alongside fellow Icelandic luminaries Björk, Sigur Rós, Ólafur Arnalds and Johann Johannson, the longtime friends and natives of Seltjarnarnes began writing music together in 2013. Through a series of impromptu sessions, Bergur and Pétur recorded and released their independent self-titled debut Hugar the following year, making it available for free on their website. The sweepingly multi-layered and ethereally ambient album quickly amassed an organic following of listeners and has since racked up over 35 million streams worldwide on Spotify alone. With acclaim from tastemakers like The Line of Best Fit and The Independent, Hugar now gears up for the next step in their musical journey, having recently signed to Sony Music Masterworks. The highly-anticipated new music is set to arrive alongside a robust touring schedule of headlining shows in Europe and Asia as well as festival appearances, including Hugar’s third consecutive year playing the Iceland Airwaves festival.